A Simple and Sustainable Wix SEO Checklist (2026)

Gina Young
1 day ago
4 min read

Learn How to Set Up Simple SEO in Your Wix Website Over Time

A clear, doable checklist you can finish without burning out or leaving too much out. When it comes to your Wix website, or any site, SEO can feel like heavy work. I've crunched down the essentials and action items you could take to a 3-page guide that's easy to follow. Scroll down to find a free download you can take with you at the bottom of this article.

SEO inside Wix doesn’t require plugins, code, or constant tweaking. Wix already includes the core tools you need. The key is knowing where to look and what matters, so you don’t overcomplicate it. This is a simple setup you can do once, revisit occasionally, and then let your site do its job.

Step 1: Start with Wix SEO Basics (Once)

In your Wix dashboard:

Go to Marketing & SEO
Click SEO
Open SEO Setup Checklist

Wix will walk you through the basics, like connecting your site to Google and setting your site name. You don’t need to obsess over every suggestion. Complete it once so search engines can properly access your site.

Step 2: Set Page Titles and Descriptions (Page by Page)

This is the most important step, and the one most people rush.

For each main page:

Open the page in the Wix Editor
Click Page Settings
Go to SEO Basics

You’ll see two fields:

Page title
Meta description

Your page title should clearly say what the page is about.Your description should explain it in plain language, like you’re helping someone decide whether to click.

Example:

Page title: Freelance Web Designer in Cincinnati
Description: Done-for-you websites for service providers who want a site that’s clear, easy to find, and built to last. Add extra creative problem-solving or support. 100% hassle-free.
Be clear and natural.

The one keyword in focus on my homepage is freelance web designer, with supporting words around creative problem solving, designing websites in Wix, and where I'm located.

Step 3: Choose One Main Topic Per Page

Inside Wix, every page should focus on one primary idea.

Your homepage might focus on: whom you help, what you offer, plus how, when, and where you’re based, and a way to opt-in to hear from you
Each services page focuses on: How someone can work with you
Your about page focuses on: Why you do this work and how you approach it
Add in simple bookings, resources, blogs, or newsletter archives as their own tab or link in the navigation

Avoid trying to rank one page for multiple services, keywords, or audiences. Clearly explain if services are individual or bundled together. Wix websites and all websites work best when each page has a clear purpose.

Step 4: Use Headings Intentionally

In the Wix Editor, text elements are labeled as:

Heading 1
Heading 2
Heading 3
Paragraph

Each page should have:

One Heading 1 (the main idea or keyword goes in here)
A few Heading 2s to organize sections and supporting information

Headings help search engines understand or recommend your content, but more importantly, they help real people scan and filter.

Step 5: Add Image Alt Text Where It Matters

To add alt text in Wix:

Click an image
Open Settings
Add Alt Text

Describe what’s actually in the image, especially if it supports your work, location, or process. Example: “Gina Young, freelance web designer, is walking in the snow in Cincinnati”

This improves accessibility and gives search engines more context. No keyword stuffing is required.

Step 6: Submit Your Sitemap

Wix creates a sitemap automatically.

To submit it:

Go to Marketing & SEO
Open SEO Tools
Connect to Google Search Console

This tells Google where your pages are so they can be indexed properly. You only need to do this once unless you make major structural changes later.

A Gentle Introduction to GEO (Local SEO)

If you offer services tied to a place, even if you also work remotely, GEO matters.

In Wix, this looks like:

Mentioning your city or region naturally on key pages
Including your location in page titles where relevant
Connecting your site to your Google Business Profile

There is no reason to repeat your location everywhere. Once or twice per main-level page, or even in your site footer, is enough to help search engines connect your work to the place.

Local searches are often high-intent. These are people actively deciding, not browsing.

What You Don’t Need to Do

You likely can make do on a website today without excess. Make each article of high quality and part of a larger campaign.

Daily or weekly blog posts
Extra and outside SEO apps
Constant keyword tracking
Frequent webpage updates

A simple, intentional setup inside Wix supports your most focused words, tells you what else you get found for, and provides long-term visibility without turning your website into a beast to manage.

The Real Goal: Follow Each Step in the Wix SEO Checklist

When your Wix site clearly explains what you do, who it’s for, and how to get started, search engines follow naturally.

Ready to go straight to the SEO Setup Checklist in Wix?

If you already know about building a website for higher visibility, the words you want to track, and where they were supposed to go, great! You're ready to go. In this case, go to your Wix dashboard, and on the left-hand navigation under "Marketing & SEO," click to begin the setup. Follow each step and recommendation, and resolve the issues as provided by Wix.

My Wix SEO checklist gives you clear, consolidated steps and tracking to work on at your own pace.

SEO is never simple, but this is as simple as I can put it. Take my simple Wix SEO checklist along with you for working on your overall Wix website's SEO items over multiple sessions and times.

Better understand each moving part of SEO on your website, and where to go in Wix to spot recommendations and issues. I hope you'll find how you can set these items up once, at your own pace, and track what's done in Wix, with less hassle or confusion. If you'd like this done-for-you, I'd be happy to help you fly through this process and begin to see the impact or what's possible for your website.